Introducing Homebrew Untapped
It's always good to share a bit of insight. This is where we practice what we preach. There are two strands to Marketing Homebrew. The one you hear each week with the Friday podcast. The other is the...
View ArticleMarch 2015 Stats
In all honesty, we set no expectations for the initial growth of audience for Marketing Homebrew. For us, the first few months are/were about getting comfortable, setting a routine and, I guess,...
View ArticleThe Story Of The Content Kingdom (From Show 7)
During show seven I mentioned a drawing that highlights how the world of content represents that of a kingdom. Trust me, I haven't watched too many Games Of Thrones (I started Season One at Christmas...
View ArticleNine Things I Have Learnt From This Podcast
When you grab the reigns of something new, it takes a while to become comfortable and at home in your new surroundings. This has been a massive learning experience for both of us, in terms of using a...
View ArticleThe Collaboration Impact
I'm new to this world of podcasting. I've listened to podcasts for years. I've been interviewed a few times for other people's podcasts. But, hosting a podcast? It never really entered my mind until...
View ArticleGroup Hug
We're still here, time for a group hug. As the show hits double figures this week (Friday 17th April), it's interesting how the topics of discussion form themselves and come to shape. Throughout the...
View ArticleSo... you thought we never prepared for a homebrew podcast?
Bet you're feeling a little silly now... All the direction I'll ever need for a 30 minute Marketing Homebrew show... old school planning for new school communication The post So... you thought we never...
View ArticleHello Mexico. Hello Russia
There's something quite fascinating about seeing the podcast stats unfold compared with website Analytics. Maybe it's the freshness of this platform? Maybe it's the fact we started from zero two months...
View ArticleApril 2015 Stats
The data is in. Our 2nd full month of podcasting and we've topped 1000 podcast downloads for the month of April. Hurrah! The words are spreading. We had no short-term objective in terms of downloads....
View ArticleSo, What Do You Think Of It So Far?
We've just completed the second month of Marketing Homebrew, glad that you are still here. Following on from Ian's post yesterday highlighting the listening statistics (if you haven't seen it, click...
View ArticleThe Generosity Of Others - The Marketing Homebrew Beer
When someone does something for you that you didn't request, that's special. One of our listeners and part of the Homebrew family, Stuart Alexander, is also a fan of creating his own beer, so much so,...
View ArticleThe Homebrew Swift Half - Why We Switched To a 15 Minute Format
Just as you began settling into Show 20 the rug was pulled from under your feet. That's right. The ruthless executive committee at Marketing Homebrew (that's myself and Mark) took the decision to half...
View ArticleThe 'brewing process
We could take a more polished, more precise, approach to the production of Marketing Homebrew. We know that. Why though? The podcast itself now takes 15 minutes to record. A one single-take...
View ArticleJuly 2015 Podcast Stats
The results are in. The decision to shift from a once-a-week 30 minute format to 2 weekly 15 minute shows appears (initially) to have been a success. 1078 unique downloads was our best month so far...
View ArticleSeptember 2015 Podcast Stats
It's time for the quarterly progress review for Marketing Homebrew... and we've ended the month on a high! THE STATS When we launched the podcast in February we set the optimistic target of 10,000...
View ArticleThe Marketing Homebrew Growth Schedule
There are very few podcasts that are learning channels with a set framework. We are one of them. Every Marketing Homebrew show that you listen to during 2016 forms a defined scope that is intended to...
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